Shopping the Smart Way Essay Example | Topics and Well Written Essays - 2500 words

Shopping the Smart Way - Essay Example Throughout our day to day lives, we perform and complete millions of tasks. We often go through the motions, not beginning to consider how many tiny steps go into all of the things we do during a given day. However, if we considered each of our activities as a process, we could see things in a whole new light. If we took the time to consider our day to day, we would realize that there are many careless errors involved in the tasks we perform, which sometimes even lead us to not complete these tasks. Even our completed tasks contain many errors. We could, perhaps, improve our efficiency as well as the amount of time spent on various tasks we perform throughout a day. By carefully observing a process step by step, you can see which of its components work and which do not. One such component that can be a part of anyone’s day to day life, one which can be improved upon, is going grocery shopping.... It’s a busy time of year for you at your job and you had to sacrifice your lunch hour and break in order to get your work done. You come home after this seemingly never-ending day, ready to fix yourself your favorite dinner before you turn in for the night. You reach your refrigerator only to find empty shelves and drawers. At this point, it seems like you don’t have very many options. You sigh, grabbing your keys and heading right back out the door you had just come through. As you’re getting in your car, your phone rings. It is your friend telling you he’s coming over. You offer to pick him up if he will help you with your grocery shopping. He agrees and you go pick him up. Once you have picked this friend up, you reluctantly drive to the supermarket. You look over at the checkout counters as you walk in and see the lines are very long. It’s dinner time and the supermarket is full of people getting last minute items they need. You decide you need to hurry up through the supermarket aisles so that you can get on line before it gets any worse. You and your friend devise a plan where you will split up and each start on a different side of the supermarket, meeting in one of the middle aisles Since you went there on such a whim, you have no list. You decide to go aisle by aisle, looking to see what you need in each. You walk up and down the aisles, looking at everything that meets your eye and finding some things you needed, but indulging more in things you don’t need, reasoning that you are allowed to splurge for whatever reason. You and your friend meet in the middle and put the contents of your separate baskets into a cart. You’re satisfied as you make your way down the last aisle toward the checkout counter, considering the fact

A comparative evaluation of the impact of culture on customers' Essay

A comparative evaluation of the impact of culture on customers' behaviour - Essay Example is imperative for international marketers to treat culture as a mental image that impacts on a broad scope of specific attitudes, which consequently, determine the way consumers evaluate options in the product or service categories. The holiday season presents an exciting period for both business to business (B2B) and business to consumers (B2C) organisations alike. Being a high stake and high volume season, businesses finalise their budgets for the upcoming year and stock up on new products, while consumers buy gifts and gadgets. Studies have proven that shoppers spend more on the holiday market, but businesses cannot make a lasting impact on the market by simply seeking to sell and make profits if they do not consider the cultural aspects of customers (Alam 2006, p. 235). This paper will analyse and discuss the way cultural factors affect customer behaviour and preferences in the holiday market and also compare and contrast the UK culture with that of China. Finally, it will give s pecific recommendations on a relevant marketing mix for each country. As the world becomes more globalised, consumers tend to develop the same needs and preferences and some business organisations may wrongly produce goods and use the same marketing techniques among all its international customers. Notable researches conducted have shown that there are tangible differences between cultures around the world and also among citizens of the same nation (Arnould & Thompson 2005, p. 871). Marketers often overwhelm customers with communication on different brands over the holiday market, which does not necessarily translate into effective communication with the target market. Customers behaviour is manifested in the way organisations, groups and individuals select, acquire and dispose of ideas, experiences, services and products to satisfy their needs. When marketers acquaint themselves with customer behaviour, they also get to learn their decision-making processes and how they are

Environmental Degradation In Rural Bangladesh Environmental Sciences Essay

Environmental Degradation In Rural Bangladesh Environmental Sciences Essay Introduction Today, as people in developed countries generally enjoy a high standard of living, at the other end of the spectrum, the poor in developing countries are struggling to make ends meet. 22% of the population in developing countries live on less than $1.25 daily and 75% of these people live in rural areas (The World Bank, 2012). This group of rural poor are the greatest victims of environment degradation. In this essay, by looking at the case study of Bangladesh, we will get a deeper insight into why the poor puts great pressure on the environment. In turn, we will uncover why environmental degradation affects the poor most severely resulting in the reinforcement of environmental degradation. Thereafter, we will explore some possible measures to help developing counties like Bangladesh to break out from the vicious cycle of poverty and environmental degradation. Environmental consequences of poverty Although majority of researchers have attributed poverty as a key factor for causing environmental degradation, we have to note that other factors such as profit motives, and institutional failures are also responsible for environmental degradation. Nevertheless unlike other factors, poverty and environmental degradation shares a unique relationship that causes them to reinforce each other in a vicious cycle. We would first look at how poverty causes environmental degradation. In Bangladesh more than 40% of the population lives below the international poverty line and are vulnerable to food insecurity and natural disaster (Aid Effectiveness, 2009). 85% belong to the rural poor (Drakenberg, 2006). Bangladesh faces a series of environmental problems including deforestation, land degradation, air pollution, water shortage and contamination, as well as loss of biodiversity. The poor play a vital role in influencing these aspects of environmental degradation. Firstly, poverty leads to deforestation. The existing natural forests in Bangladesh are decreasing at a rate varying from 2.1% /year to 3.3% /year (Rahman, 2012). This is due to exploitation of forest resources for commercial logging, fuel wood collection as well as agricultural land expansion. Commercial logging provides a viable income for the poor as the timber logs could be sold for cash. This monetary benefit could encourage more trees to be felled resulting in unsustainable deforestation. Bangladesh has a high fertility rate, due to desire for more children to help in the fields and for social support in old age. The growing population requires more trees would have to be felled to provide fuel for their cooking needs. There will also be a need to increase food production for the larger population causing large tracts of forest to be cleared and converted into agricultural land for growing of crops. Deforestation, with loss of forest cover is responsible for soil erosion and lo ss of fertile top soil decreases agricultural productivity. Secondly, poverty contributes to land degradation. Land degradation arises due to soil exhaustion, salinization and desertification. Similarly, due to population growth with poverty, multiple cropping with a shorter fallow period was done to increase food supply. To increase land productivity, farmers use fertilizers, pesticides and herbicides heavily. These methods of intensive land use may be effective in increasing agricultural output in the short term. However in the long run the soil would gradually lose its nutrients, land is degraded and desertification creeps in. Though irrigation is helpful in ensuring stable water supply for crops all year round, mismanaged irrigation due to lack of knowledge of rural farmers could result in reverse osmosis and accumulation of salt (Duraiappah, 1996). This causes a backlash and soil productivity drops. Thirdly, poverty affects water resource. Irrigation reduces ground water which may result in a water shortage if there is insufficient water for the large rural population. In the north-western part of Bangladesh, aquifer level of ground water was lowered when extraction of ground water for irrigation is not adequately recharged and coupled with high rate of evaporation (Mahbuba Nasreen, 2006). Furthermore, Bangladesh faces problem of water contamination due to fertilizers and pesticide run-off from the farmlands. In 2002, more than the 65% of the countrys population were at risk of arsenic poisoning. 61 of the 64 districts had arsenic levels which were found to be above the national accepted standard of 0.05 mg/litre (Mahbuba Nasreen, 2006). Lastly, poverty contributes to air pollution. The poor depend on biomass and firewood for fuel. The burning of these fuels degrades the air quality and can cause respiratory problems. Although there are substitute fuels which are less harmful to the environment, the poor have yet to gain access to them and may not be able to afford. Moreover, due to a lack of education, the rural poor may not have the knowledge on how to protect their living environment. They extract more resources from the forest to meet the needs of the growing population, not taking into consideration the externality cost of resource loss since access to the forest is free and unrestricted. To them, the immediate needs are of priority and they dont tend to plan far for the future due to the uncertainties of life. As a result, the poor have no qualms about the unsustainable land use practices and lack vision for long-term optimal resource management. This mindset is detrimental to the long term sustainability of environmental resources and unplanned use of resources is likely to result in environment degradation. The mindset of the poor has led to loss of biodiversity where flora and fauna as well as wetlands are overexploitation. In Bangladesh, inland and coastal capture fisheries have declined and about 30% of inland fish species have become endangered (Drakenberg, 2006). Environmental degradation reinforce poverty Firstly, the rural poor are most vulnerable to environmental degradation because they rely heavily on the fragile natural resources for their daily living. 55% of rural women work as farmers in the field, and they rely on the environment for fuel wood, food and water. Desertification is detrimental to the poor as it affects their supply of basic needs from forest resources. Over extraction of water for irrigation leads to lowering of ground water level and water becomes salinized, causing a severe shortage of drinking water.In Bangladesh, rural women are responsible for collecting fuel wood, water and food for family consumption from forest. Deforestation and water shortage causes shrink in food and water availability and women have to work harder and travel further to search for resources. This enduring task is demanding on their health and scarcity of food could lead to malnutrition (Jahan, 2008). The poor being reliant on natural resources for basic needs and agricultural land for food, is offered hardly any food security due to the fragile nature of the natural environment. When their agricultural land becomes less fertile due unattainable land use practices, the familys income is drastically reduced; the poor remain in their vicious cycle of poverty and their basic needs and nutrition could be compromised. Likewise near the coastal areas, the poor rely on wetlands for capture fishery as their main source of food and income. With the destruction of wetlands for conversion to shrimp cultivation area, it drastically reduces the vulnerable food supply of the poor and increased salinity over coastal land endangers their health. Secondly, environmental degradation affects the poor most severely as they are the group that continues to live in places facing land degradation as these polluted areas are cheaper to live in. Being unable to afford to move to a better land, the poor are exposed to Arsenic pollution from contaminated water sources (Mahbuba Nasreen, 2006). The World Health Organization (WHO) estimated that, 37 million people in developing countries suffer chronic poisoning due to exposure to toxic pesticides from working in fields that use chemical fertilizers and pesticides extensively (Jahan, 2008). The poor also have to make do with cheaper source of fuel for cooking and heating. Burning fuel wood and dung causes respiratory infections affecting women and children, causing child mortality. Vicious cycle of poverty and environment degradation Source: Poverty and environment, 2000, Figure 9.2 Vicious Cycle of Poverty and Environment Degradation in Developing Countries, pp. 201. As seen in the context of Bangladesh, farmers hard-pressed by population growth and increasing poverty overexploit natural resources and extend cropping onto fragile marginal lands which results in a loss of sustainability and environmental degradation. Decline in agricultural productivity on degraded lands then triggers poverty which in turn forced many farmers to continue degrading their land further to extract subsistence output (Duraiappah, 1996). Overtime, this phenomenon creates the vicious circle between poverty and environmental degradation as seen in the diagram above. Urbanisation further aggregate environmental degradation and worsen life of the rural poor. Government may allocate more funds to support the growing industry of engineering, electronics and information technology which would generate more income for the economy (United Nations ESCAP, 2010). Conversely, the agriculture sector would receive less funds and manpower is reduced with young men moving to work in urban areas. This leaves behind the elderly and women to manage the marginal agricultural lands. Urbanisation causes air pollution from vehicular and industrial emissions, loss of biodiversity from human interference to natural habitats and deforestation which contributes to global warming. The poor at the receiving end become victims to these problems. In many developing countries, governments generally do not address the sustainability issues if there is little public pressure and they find no political rewards in enhancing environmental quality. Nevertheless for developing countries to achieve environmental sustainability, support from the government is definitely essential. As highlighted, the poor are the biggest victims of environmental degradation; conversely poverty can exacerbate ecological problems. To ensure long term environmental sustainability, possible measures needs to target poverty alleviation and environmental management. Possible measures to achieve sustainable development Source: National sustainable development strategy, 2008, Figure 3.1 schematic representation of the vision, strategic priority areas and cross-cutting areas, pp. 6. In 2008, Bangladeshs government came out with a national sustainable development strategy (NSDS) to guide the country towards alleviating poverty and environmental problems. As shown in the table above, the strategy aims to achieve sustainable development by ensuring sustainable economic growth, agricultural and rural development, social security and environment management (DOE, 2008). Having sustainable economic growth means to accelerate growth while ensuring environmental sustainability. Bangladesh strives to ensure economic growth with higher private investment, increased inflow of FDIs and effective trade policies (DOE, 2008). It includes the agricultural sectors in the economic progress by providing them with electricity, roads, and telecommunications to improve connectivity with urban areas. One possible direction for sustainable economic growth is to promote investment in renewable energy sources such as solar energy, wind energy and hydroelectricity. Bangladesh has abundant sunlight year round, wind and high energy waves; this can generate profits and reduce air pollution from fuel burning (M. S. Islam, 2011). Agricultural and rural development measures ensure food security for the growing population without causing environment degradation. Crop productivity can be increase with agriculture diversification and improved technologies. To reduce reliance on irrigation and lower risk of salinization, storage of surface water is enhanced and rainwater harnessed. To prevent deletion of marine fisheries resource, fishing is regulated avoid over exploitation. To enhance forest biodiversity, forest protected area could be extended and rural folks could be educated with knowledge on sustainable resource use (DOE, 2008). Social security is achieved with sanitation, shelter and empowerment through education. It involves provision of housing facilities, clean drinking water, electricity, medical services and ensuring food security for all (DOE, 2008). Additionally, primary and secondary education is made available and compulsory for all, enabling empowerment of the poor. Environment management protects the environment and its resources. To manage water shortage and contamination, water conservation is encouraged and pollution sources are identified and managed. Loss of biodiversity is addressed by monitoring unsustainable consumption of biological resources. Also, scientific and traditional knowledge are to be integrated to effectively conserve the ecosystem. Most importantly, environmental sustainability considerations need to be integrated in policies concerning forest, water, land, agriculture, industry and energy (DOE, 2008). Conclusion As discussed, poverty and environmental degradation has close interlinks and reinforce each other. Poverty is a key contributing factor to various environmental problems of deforestation, land degradation, air and water pollution, and loss of biodiversity. Consequently, environmental degradation has the greatest impact on the poor, causing them to be ever more vulnerable and having to further degrade the environment to meet their basic needs and ensure survival. To achieve sustainable development in developing countries like Bangladesh, possible measures would have to target both poverty alleviation and environmental sustainability. Likewise these measures would work best if backed by strong government support and properly planed and organized. Bangladeshs elaborated NSDS shows a strong commitment to solve environmental issues and ensure a better standard of living for current and future generation. Nevertheless, it is still too early to determine the effectiveness of the strategies; time will tell if Bangladesh is able to break free from the vicious cycle of poverty and environmental degradation.

Human Nature and society presented through Huckleberry Finn Essay

Human Nature and Society presented through Huckleberry Finn Mark Twain opposed many of the ideologies of his time. Through his novel Huckleberry Finn, he explored human nature and the society. He made apparent his dislike for them. The book focus’s on the general treatment of black people during this time. Specifically, the author criticizes morality, slavery and racism. The characters encountered in Huckleberry Finn do not have very high moral standards. Many of them think and act very irrationally. In Chapter six, the newly appointed judge in town denied the widow and Judge Thatcher custody of Huck, despite Pap’s abusive, alcohol dependant history. Here the author criticized the knowledge and decisions of society’s authority figures. Throughout the book Twain attempts to portray the inhumane society he observed. People were treated very differently according to wealth, race or social stature. In Chapter eleven, Ms. Loftus sympathizes with Huck, a runaway and aids him in his travels, providing food and comfort. Ironically when the runaway was a black slave, her only concern was turning him in for a reward. As Huck travels further with Jim, their bond grows stronger. He realizes how Jim and others are being mistreated and taken advantage of. Despite this, Huck was still bombarded with the idealisms proposing slavery. When faced with the options of turning Jim in or not, it was a difficult choice for him to make. With his decision to assist Jim in his escape, he was...

Ee Study Plan

Statement of Purpose Dear Sir/ Madam, This is Md. Sahadat Hossain, from Bangladesh; expressing here my interest for studying Master of Science (MS) in Environmental Sciences Department under the Faculty of Meteorology, Environment Arid Land Agriculture of King Abdulaziz University (KAU), Jeddah, Saudi Arabia, for the academic year 2013/2014. I completed my four (04) years Bachelor of Science (B. Sc. Hon’s) degree in Environmental Science and Resource Management with securing CGPA 3. 58 and Master of Science (MS) degree in Environmental Science securing 3. 3 (out of 4. 0) respectively in my academic sessions from Mawlana Bhashani Science and Technology University under the Department of Environmental Science and Resource Management, Tangail-1902, Bangladesh. I learnt about the above mentioned program offered by your university through the website http://dgsscholarship. kau. edu. sa/. The program in particular caught my interest, because of the cutting edge research I would get to experience while I pursue my education at your university.I have already conducted several researches on Biodiversity conservation, Park management, Socio-economic condition, Ecotourism, Water quality measurement, Farakka Barrage and its ecological impacts, etc. I have also two research publications. My long range goals would be to teach what I have learned to others. Teaching people how to solve some of society’s problems will be challenging and environmentally significant.I would like to continue my higher studies through research to gain knowledge regarding those are on environmental issues such as biodiversity conservation, physical environment, ecosystem and ecological processes, water pollution and crisis, biodiversity losses, deforestation, climate change and its potential and devastating impacts on human societies, especially in developing countries like Bangladesh. To achieve this goal I realize that I will need a good education.Although my dream is to be an envir onmentalist to serve my country but I'm sorry to say that we have no sufficient instrument to assess the environmental impacts and their remedial measures. China is a well-developed country and their advance technologies are world widely using. So, I wanna get admission for Master’s program in â€Å"Master of Science (MS) in Environmental Sciences Department under the Faculty of Meteorology, Environment Arid Land Agriculture of King Abdulaziz University (KAU), Jeddah, Saudi Arabia, for the academic year 2013/2014 to achieve ulfillment of my environmental study. I respect and love my country. So, I'll must comeback in my country after completing my desire study and will devote myself to her. I hope, through your efforts, as well as university will help me to achieve my most prominent goal in life-a good education. Thank you for your kind consideration. Yours sincerely, (Md. Sahadat Hossain)

Exam Marketing Essay

Please put your name and student number (both, in digits and by filling the boxes) on your answer sheet. After finishing the exam you will hand in your answer sheet. Fill in the correct version code at the bottom right of the answer form by filling the correct box. Version 1 Warning against fraud: In the case of fraud the maximum punishment is exclusion from all examinations for one year. Your mobile phone should be switched off and should be put in your bag. Your bag should be closed and placed on the floor to the left of your desk. During the examination you are not allowed to go to the toilet unless the co- rdinating invigilator gives you permission to do so. Tools allowed: pencils, eraser, English-native language dictionary. (no books or notes. ) Specific information on this examination: This exam consists of 60 Multiple Choice Questions with 4 alternatives each. Choose the one alternative that best completes the statement or answers the question, and mark your answers on the answer form by filling the boxes. A computer will read your answers. The result of this examination will be published within 18 working days after the date of this examination. Reviewing the examination: Specific information on procedure and planning will be posted on Blackboard. Good luck with the exam! MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Car rental firms, hair dressers, and management consultants provide goods B) experiences C) events D) services 2) Julia is worried about the rising pollution levels in her city. She doesn’t mind paying extra for goods and services that use sustainable processes to help control A) declining demand B) nonexistent demand C) latent demand D) negative demand 3) Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow him/ her to walk unobstructed. This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product 4) Which aspect of holistic marketing motivates employees and ensures that everyone in the organization embraces appropriate marketing principles, especially senior management? A) relationship marketing B) integrated marketing C) internal marketing D) performance marketing 5) The number of different persons or households exposed to a particular media chedule at least once during a specified time period is known as A) range B) impact C) reach D) frequency 6) A company that seeks to increase its sales and profits through backward, forward, or horizontal integration within the industry is said to be employing a(n) strategy. A) diversification growth B) intensive growth C) integrative growth D) conglomerate growth 7) The is the last section of the marketing plan and spells out the goals and budget for each month or quarter, so management can review each period’s results and take action as needed. A) situation analysis B) marketing strategy C) financial projections D) implementation and controls 2 8) The internal records system supplies results data, but the marketing intelligence system supplies A) internal B) revenue C) thematic D) happenings data. ocial institutions†schools, churches, businesses, and governments; they are very difficult to change. A) Transient B) Secondary C) core D) Variable 10) A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors’ published reports and stockholder information, the company is using ntelligence. A) sales-force surrogates B) intermediaries C) external networks D) advisory panels to improve the quality of its marketing 1 1) If the goal of marketing research is to shed light on the real nature of a problem and to suggest possible solutions or new ideas, the research is said to be descriptive B) quantitative C) secondary D) exploratory approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work. A) Cognitive research B) Archaeological research C) Ethnographic research D) Deductive research llow respondents to answer in their own words and often reveal more about how people think. A) Open-end questions B) Dichotomous questions C) Likert scale questions D) Multiple choice questions 14) The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering is called the A) activity-based cost B) customer profitability analysis C) total customer cost D) product life-cycle cost 3 15) Field Grocery wants to learn the strengths and weaknesses in customer service at all the Field Grocery stores. Which of the following methods can it use for this? A) roup buyers C) mystery shoppers D) buying agents 16) The aim of customer relationship management is to produce high customer . A) integrity B) loyalty C) innovation D) liability 17) If a marketer decides to segment a market based on neighborhoods, the marketer will have chosen the A) demographic B) psychographic C) geographic D) cultural method of segmentation. 18) If a marketing manager employs such marketing techniques as online buzz, student ambassadors, cool events, and street teams to reach target markets, the manager is most likely appealing to the A) Generation X B) Generation Y C) Silent generation D) Baby boomers market. 19) General Motors, a leading American multinational automaker, sells cars for every purpose, purse, and personality. This is an example of A) undifferentiated B) differentiated C) concentrated D) niche 20) According to the VALS segmentation system, marketing. are considered to be trendy and funloving people who are resource-constrained. They favor stylish products that emulate the purchases of those with greater material wealth. A) strivers B) survivors C) experiencers D) makers 21) Brand B) equity C) preference D) identity is the added value endowed to products and services. A) loyalty 22) According to the brand asset valuator model, which of the components of brand equity measures how aware and familiar consumers are with the brand? A) esteem 4 B) energized differentiation C) relevance 23) The introduction of diet coke by the Coca Cola Company is an example of A) line extension B) brand harmonization C) brand dilution D) co-branding 24) Which of the following terms is most closely associated with the statement: â€Å"attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand†? A) points-of-inflection B) points-of-difference C) points-of-parity D) points-of-value 25) are visual representations of consumer perceptions and preferences. A) Procedural maps B) Brain maps C) Perceptual maps D) Procedural models 26) Singapore Airlines is well regarded in large part because of the excellence of its flight attendants. This is an example of differentiation. A) image B) services C) product D) employee 27) When Starbucks introduced its Tazo Tea line to bring in new customers who had never gone to Starbucks because they dont drink coffee, Starbucks was employing a trategy. A) market-penetration B) new-market segment C) geographical-expansion D) niche identification 28) An alternative to being a market follower in a large market is to be a leader in a small market. This type of competitor is called a A) marketing king B) market nicher C) segment king D) guerilla marketer 29) is a slowdown in sales growth because the product has achieved acceptance by most potential buyers. A) Introduction B) Growth C) Decline D) Maturity 5 30) The marketing concept holds that for its products B) customers who are coaxed into buying a product will most likely uy it again C) a new product will not be successful unless it is priced, distributed, and sold properly D) consumers and businesses, if left alone, won’t buy enough of the organization’s products 31) What types of goods are purchased frequently, immediately, and with minimum effort by the consumers? A) specialty goods B) shopping goods C) unsought goods D) convenience goods 32) We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and B) design package C) shipping package D) consumer package . A) retailer package 33) Which of the following is an example of a hybrid service? A) teaching B) car C) restaurant meal D) soap 34) Services high in have characteristics that the buyers can evaluate before purchase. A) search qualities B) experience qualities C) credence qualities D) privacy qualities 35) Jake had an appointment at the doctor’s, but couldn’t make it on time because he was caught in traffic. By the time he reached the doctor’s office, the doctor had already begun with the next patient. This illustrates the A) variability B) heterogeneity C) perishability D) intangibility f services. 36) Companies who believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to A) maximize their market share B) skim the market C) become a product-quality leader D) merely survive in the market 37) In which of the following auctions does the auctioneer first announce a high price for a product and then slowly decreases the price until a bidder accepts? A) an English auction with one seller and many buyers B) an ascending bid auction C) a sealed-bid auction 6 38) A(n) is an extra payment designed to gain reseller participation in special rograms. A) seasonal discount B) allowance C) discount D) quantity discount 39) When is a pull strategy appropriate? A) when there is low brand loyalty B) when consumers are able to perceive differences between brands C) when brand choice is made in the store D) when it is a low involvement purchase 40) Which of the following is an example of a zero-level channel? A) A company takes online orders from customers and ships the products to them. B) A company sells its products through wholesalers and retailers. C) A company sells its products through chains of supermarkets and other large sellers. D) A large company forms alliances with smaller companies to increase sales coverage. 41) A(n) includes the producer, wholesaler(s), and retailer(s) acting as a unified system. A) parallel marketing channel B) vertical marketing system C) internal marketing system D) conventional marketing channel 42) Which of the following types of retailing generally entails the highest costs? A) full-service B) self-service C) limited service D) self-selection 43) Which of the following is an example of a word-of-mouth marketing communication platform? A) chat rooms B) billboards C) factory tours D) incentive programs 4) Which of the following is true for franchisors? A) The franchisor has to pay the franchisee to be part of the franchise system. B) The franchisor licenses the trade mark from the franchisee. C) The franchisor must change its operations to suit those of the franchisee’s. D) The franchisor collects royalty payments from the franchisee. 5) Which of the following is an advantage of using the percentage-of-sales method to determine the marketing communications budget? A) The percentage-of-sales method encourages stability when competing firms spend approximately the same portion of their sales on communications. B) The percentage-of-sales method views sales as the determiner of communications rather than as the result. C) The percentage-of-sales method leads to a budget set by market opportunities rather than the availability of funds. by determining what each product and territory deserves. 46) Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications? A) attention-interest-desire-action B) awareness-interest-evaluation-trial-adoption C) awareness-knowledge-liking-preference-conviction-purchase D) exposure- reception-cognitive response-attitude-intention-behavior 47) A(n) ppeal is a creative strategy that elaborates on product or service attributes or benefits.